La Riche Directions Denim Blue Hair Dye 88ml
Create a cool, contemporary colour transformation with La Riche Directions Denim Blue Hair Dye 88ml, a distinctive semi-permanent blue hair colour featuring subtle silvery-grey undertones.Inspired by the cool appearance of classic denim, Denim Blue delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.Part of the iconic Directions Hair Colour range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.For the most vibrant and colour-accurate Denim Blue result, apply to bleached, pre-lightened or very light blonde hair. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.Directions colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.An excellent choice for anyone wanting a fashionable semi-permanent blue hair dye without committing to permanent colour.On darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.Smoky Denim Finish: Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.Conditioning Cream Formula: Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.No Hair Damage: Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.Intermixable Versatility: It can be combined with pastels or other blues/greens to customize smoke and shadow gradients.Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).Cool Denim Blue ColourDirections describes Denim Blue as a mid-tone blue with a silvery-grey tone, inspired by the appearance of classic denim jeans.It is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.Conditioning FormulaDirections hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.No Developer RequiredDenim Blue is a direct semi-permanent colour.It should not be mixed with peroxide or oxidising developer.How to Use Carry out the manufacturer's recommended patch test and strand test before full application.Wear suitable protective gloves.Protect clothing, towels, skin and surrounding surfaces from staining.For the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.ApplicationShampoo the hair and prepare it according to the instructions supplied with the product.Towel dry where directed.Apply Directions Denim Blue evenly using a tint brush.Thoroughly saturate all sections you wish to colour.Work the colour evenly through the hair.Leave to process for the time stated on your packaging.Rinse thoroughly until excess colour has been removed.Dry and style as desired.Do not mix Directions hair colour with peroxide.Always follow the application instructions printed on your actual 88ml product.Maintaining Denim Blue HairTo help maintain the colour:Avoid unnecessary frequent shampooingUse cooler water where practicalChoose shampoo and conditioner for colour-treated hairLimit excessive heat stylingProtect coloured hair from prolonged strong sunlightAvoid harsh clarifying shampoos unless trying to fade the colourRefresh the shade when requiredDirections do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.
| Brand | La Rich'e |
|---|---|
| Gender | Unisex |
| Product ID | 63884676-128956125 |
| EAN | 5034843000984 |
Please see the product safety information specific to this product outlined below
The following information is provided by the independent third-party retailer selling this product.
Product Safety Labels
The following information outlines the contact information for the responsible person in the EU. The responsible person is the designated economic operator based in the EU who is responsible for the compliance obligations relating to the relevant product sold into the European Union.
| CN¥56.99 | STANDARD: | Estimated delivery date Fri 13 November 2026 ─ Wed 25 November 2026 |
Product is shipped from United Kingdom.
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Products are shipped by the individual Fruugo retailers, who are located across Europe and the rest of the world. The delivery times and shipping prices vary depending on the retailer's location, the destination country and the selected delivery method.
Fruugo offers two delivery options: Standard Delivery or Express Delivery. All retailers offer a standard delivery service, and some retailers also offer an express delivery service.
- Standard Delivery – Domestic Standard delivery takes approximately 2-5 business days from dispatch, while an International Standard delivery takes 5-14 business days from dispatch. Normally track and trace and proof of delivery are not available on a standard service.
- Express Delivery – Domestic Express delivery takes approximately 1-2 business days from dispatch, while an International Express delivery takes 3-7 business days from dispatch. Usually track and trace and/or proof of delivery are available on an express service.
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Certain products purchased at Fruugo cannot be returned. They fall in the following categories:
- goods which are clearly personalised or made to your specifications
- goods which are liable to deteriorate rapidly, eg fresh fruit, fresh flowers
- sealed goods which are not suitable for return due to health protection or hygiene reasons, if opened, eg make up, underwear, pierced jewellery
- sealed audio or video recordings or computer software, if opened
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Please take reasonable care of the goods whilst in your care. Any goods returned must be in a resaleable condition. They must be unworn/unused with original tags attached and in original packaging. It is your responsibility to ensure that the goods are appropriately packaged to ensure they are not damaged in return transit.
Notifying us of a return
If you wish to return an order, or some of the products included in an order, please notify Fruugo customer care within 14 days of receiving the goods, including the following information:
- your name,
- order number,
- the item(s) you wish to return, and
- optionally a reason for your return: unsatisfied with item, item didn't match description, damaged item, wrong item, or some other reason.
Our customer care will send you specific instructions on how to ship the return package(s) to the retailer(s). Please do not ship the return package before you receive the instructions.
Shipping products back to retailers
Goods must be returned without undue delay and in any event not later than 14 days after notifying us of your cancellation.
If you are returning products to several retailers, you should distribute the products accordingly and send the products to those retailers who shipped them to you initially.
We strongly recommend that you use registered mail (and insure any high-value packages), since neither Fruugo nor the retailer take responsibility for shipments that are lost or damaged during return transportation.
Please ensure you retain a proof of postage receipt so in the unlikely event your parcel goes missing, you will have proof you sent it.
Refunds
You will be refunded within 14 days of the retailer receiving back the goods. We will notify you by e-mail once the products reach the retailer and are accepted for return. Where a retailer has offered to collect the goods, you will be refunded within 14 days of cancelling your contract.
Unless a product or products you wish to return arrived to you damaged or faulty, you are responsible for the return transportation costs.
Providing you are returning all the products from a specific retailer, we will refund the standard shipping costs you paid for the original delivery. If you chose to pay for a non-standard delivery, we will only refund the cost of our least expensive, standard delivery.
Damaged or faulty goods
If you receive a damaged, broken, or defective product, please notify Fruugo customer care as soon as possible. Include at least the following information:
- your name,
- order number,
- name of the damaged product(s), and
- state the nature of the damage with attached photograph
We will generally instruct you to ship the damaged product back to the retailer. As soon as it reaches the retailer, they will send you a replacement product. If the replacement can't be made, or if you wish to cancel the order, you will be refunded in full. You will also be reimbursed for reasonable returns postage costs for damaged or faulty goods once we have received your postage receipt.
If the outer packaging of your order is clearly damaged on arrival, and you are suspecting that the products are damaged as well, you can either reject the delivery or accept the goods and sign for them as damaged. In both instances, please notify Fruugo customer care as soon as possible.
Refusing delivery
If you refuse to accept delivery of all or part of your order (where the products or packaging do not appear to be damaged or defective) you will be responsible for the postage charges. Any fees and charges incurred by the retailer due to a package being refused will be deducted from your merchandise refund.
Please see the compliance information specific to this product outlined below.
The following information is provided by the independent third-party retailer selling this product.
Manufacturer
The following information outlines the contact details for the manufacturer of the relevant product sold on Fruugo.
- Direction
- La Riche Ltd.
- Obelis s.a
- Bd General Wahis 53
- Brussels
- BE
- 1030
- [email protected]